The Walking Dead is one of the highest rated TV shows on the planet right now (that is until the zombie apocalypse), but viewership is dying off. Last week was the mid-season premiere of Season 7 which grabbed in 15.9 million viewers in Nielsen’s Live+3 ratings, and 9.9 million viewers in the 18-49 demographic. Although this is a 5% uptick in ratings from the mid-season finale, the mid-season premiere for Season 6 drew 19.1 million viewers in Nielsen’s Live+3 ratings, and 12.3 million viewers in the 19-49 demographic; that’s a hefty 17% decline in total viewers. This begs the question: why are TWD viewers slowly dying off?
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