My affinity for carbonated beverages has been well chronicled. Don’t believe me? Check here, here, or here. Mtn Dew is, of course, my favorite pop, but my undying devotion for the green stuff has its share of drawbacks. Most notably, each time Pepsi Co. releases a new flavor, I am driven to try it. No matter the color, no matter the flavor, I’ll test it out. Unsurprisingly, this compulsion to sample can result in some fatigue.
I wasn’t looking for a new Mtn Dew to enter my life as I walked into my local Target, but there it was. It was immediate. It called out to me. Touch me! Try me! Taste me! It was the newest Dew flavor: Dew-S-A, Dew.S.A or DEWSA. The marketing geniuses played into two core aspects of my personality: patriotism and pop.
What is Dew-S-A?
Let me correct myself. Dew-S-A is not actually a new flavor. Instead, it is a combination of existing flavors. I can’t speak to the proportions of Dew-S-A, but it combines Code Red (red), Voltage (blue), and Whiteout (white) to create the ultimate sign of patriotism: a delicious purple drink. These previously available varieties are mixed beautifully to create a product that is greater than the sum of its parts. I’m a Whiteout fan while Code Red and Voltage never really spoke to me.
What does Dew-S-A Taste Like?
Do you want to know what Dew-S-A tastes like? Okay. Here goes. Close your eyes and imagine that you mix together 2 parts Voltage, 1 part Whiteout, and 3 parts Code Red. That’s Dew-S-A, but don’t quote me on that because it is quite hard to differentiate the flavors of different pops when they are mixed together. The strongest component is definitely Code Red, though, as the spinoff’s signature flavor shines through on the back end of each sip.
This biggest shock of Dew-S-A had nothing to do with the flavor, the can design, or the name, it had to do with the calorie count. Somehow, in an act that defies science and religion, a 12 oz can of Dew-S-A comes in at 100 calories. That is a huge drop from the 170 calories
weighting waiting for you inside of a standard Mtn Dew can.
What’s the difference? I don’t really know. My C+ in college chemistry only takes me so far when deciphering the ingredients. It seems that the new version replaces the much-maligned brominated vegetable oil with sucrose acetate isobutyrate. That doesn’t explain the calorie count, though.
If you’re like me, a little Googling around will lead you to “sucralose” as the culprit. For any other laypersons out there, sucralose is the chemical name for Splenda: the artificial sweetener.
Now, it is not my task to question the judgment of the wizards of Pepsi Co., but damn, just give me some sugar. Whether this can is 100 calories or 200 calories, I’m only having one (maybe two) per week. I’m a bigger fan of real ingredients that are bad for me rather than artificial ingredients that might be worse for me.
All in all, Mtn Dew Dew-S-A is a welcomed addition to the lineup. Aside from a few cautions, this patriotic pop will be a must have at events between Memorial Day and Labor Day. Can you imagine having a 4th of July party without Dew-S-A? Me neither.
Consume.Review.Repeat. gives Mountain Dew: Dew-S-A 7.6 star-spangled banners out of 10.