It’s shocking what a person can find while waiting in the Target check-out line moments before the store closes on a Sunday night: clearance candy, countless variations of jerky beef, and Pepsi Fire.
If you’re like me, you didn’t even know that such an elixir existed, and there it was staring back at me. I was shocked. I was delighted. I was curious, but more than anything, I was cautious. After the recent run in with Mountain Dew S A (and the return of Crystal Pepsi before that), my faith in Pepsi Co. was shaken. Would they try to throw in some fake sugar? Would they genetically modify the Begebus out of this thing? Could they come up with a drink worthy of a permanent place in the pantheon of Pepsi?
Can Pepsi Bring the Fire?
Putting it as simply as I can: Pepsi Fire is regular Pepsi with a shot of cinnamon flavor. When you think cinnamon, don’t think dry and powdery. Think thick and syrupy. Remember those jerky neighbors that dished out Mike & Ikes and Red Hots in days of yore? Imagine you went to bed with a sugar high on Oct 31st after you crammed about 10 Red Hots in a 20 oz. Pepsi bottle. The next morning, you awake and drink down the concoction. It’s viscous. It’s strong with cinnamon but not necessarily spicy.
Pepsi Fire is part Pepsi, part cough syrup, and part cocktail. The geniuses at The Impulsive Buy hit the nail right on the head when it came to their thoughts on Pepsi Fire. The cinnamon isn’t just cinnamon. It actually has a hint of alcohol aftertaste that lingers after the last sip.
Why would Pepsi Co. do this though? Pepsi Fire is like non-alcoholic beer. It’s got all the bad taste of alcohol with none of the intoxicating effects. This beverage is giving you the worst of both worlds.
Some might liken the alcohol to a cinnamon vodka, but I think the flavor closely resembles a whiskey/ bourbon aftertaste. I wonder if adding alcohol to Pepsi Fire would enhance the flavor or make the aftertaste exceedingly strong. The mere thought frightens me. Needless to say, I don’t plan on finding out anytime soon.
So, I sipped and I sipped and I sipped some more, but the majority of the bottle remains full waiting to be tried with fresh taste buds tomorrow or emptied down the drain. Sadly, Pepsi Co. missed the mark with this creation.
Consume.Review.Repeat gives Pepsi Fire 6.3 Red Hots out of 10.