An interesting thing happened after I ordered my home try-on from Warby Parker, the site became really cool. I don’t know what changed exactly, but the frequency, the tone, and the content of communications following my order were all on point. Whatever they are paying their marketing team and copywriter, they need to double it.
The emails come in telling me that my order was received, the try-on shipped, and then that the glasses have been delivered. Along the way, the emails subtly remind me of the frames I ordered, how much they are, and the low risk associated with the free shipping, free returns and “no questions asked.”
The glasses come in a blue, reusable box that makes returns even easier. I flipped open the lid to find more compelling copywriting, cool graphics and font really pleasing to the eyes. Oh, and then there are glasses folded in individual baggies with the style on the wrapper.
Once I focused in on a potential winner, I took them for a test drive. You know, in the shower, in swimming pool, to bed for the night – typical glasses stuff.
With plain lenses, it is pretty hard to tell the true quality of what Warby is offering. Also, my frames looked as though they had been through the ringer and back again. Some were bent, some were misshapen, and some had scratched lenses, which is surprising because I would think Warby Parker would want only the best impression of their product sent to the consumer.
With some experimentation, the potential winner became the true winner. I went for the Wilkie in Greystone, and packed up the try-on within the requisite 5 business days.
Even though I was able to try on the frames, the ordering process sparked a bit of apprehension. I’ve been so let down with glasses in the past that cold feet began to set in.
Another factor to consider is my terrible vision. Minus 5.25 in each eye requires high index lenses for another $30. My total would be $125 instead of $95. I don’t know why, but $95 just seems a little easier to swallow.
Hell with it. Click. Order made.
Warby continues with their quick feedback and compelling, punchy copywriting. Logging into your account will give you updated info about their contact with your eye doc and shipping out the specs.
The arrival came earlier and heavier than expected. After all, it contained a box within a box with the frames inside paired with a cleaning pouch like I ordered a pair of Oakleys.
Putting on the finished product only impressed me further. Light, crystal clear, thin lenses work perfectly within the frames. Finally, I have a set of specs that can be worn to the finer establishments that I frequent. Look out Wal-Mart! Your #1 customer is going to be looking a couple notches finer.
Consume.Review.Repeat. gives the Warby Parker finished product 9 smiling rollbacks out of 10.